The Doubtless logo used by Doubtless Bay Wine Company dates back to the very day that Doubtless Bay was named.

Doubtless Bay’s role in New Zealand history is not widely known.

According to Maori tradition, Taipa, on the southern shores of the Bay, was the first landing place of the great explorer and navigator Kupe. The area has many remnants of Maori pa sites and evidence of the close affinity of the local Ngati Kahu iwi with the riches of the surrounding sea.

In 1769, Doubtless Bay figured in the travels of two new explorers from the other side of the globe.

The name Doubtless was coined by Captain James Cook on his first voyage in command of HM Bark Endeavour. Cook’s observation of a distant sandy beach (Tokerau Beach on the isthmus of the Karikari Peninsula) led him to conclude that the inlet he sailed past was a Bay. It was referred to thereafter in the voyage journals as Doubtless Bay.

Captain Cook’s Journal entry for the naming of Doubtless Bay, 9th December 1769.

Chart by William Pickersgill, mate on HM Bark Endeavour. (Note that North and South are reversed!)

Cook’s 1770 Chart of New Zealand

The Doubtless logo used on this site is a reproduction of one of several references to the Bay in the handwriting of eminent English botanist Sir Joseph Banks on the day that the bay was named.

Only a few days after Cook’s visit, the French explorer Jean-Francois de Surville, commanding Saint-Jean-Baptiste, anchored for water and provisions, and also for shelter from stormy seas in the north of the Bay. He named it the Baye de Lauriston.  Anchors jettisoned in a storm off a local headland are the earliest verified European artefacts deposited in New Zealand.  Moreover, members of de Surville’s crew almost certainly celebrated the first Christmas on New Zealand soil.

The de Surville chart of Northern New Zealand.

De Surville’s chart of Doubtless Bay.

In 1792, an American vessel was the first whaling ship to visit Doubtless Bay, and it was later followed by the establishment of the historic town of Mangonui as a whaling settlement and timber milling town.

The hinterland of the area featured forests of Kauri trees, treasured for their long un-knotted trunks for ships masts and spars. Ancient Kauri forests also left deposits of Kauri gum, highly sought after in Europe, which was dug from the swamps of the Karikari Peninsula and further west and north on the Aupouri Peninsula.

Many of the thousands of men working the gum-diggings were migrants from present day Croatia. Some of these men and their families became the backbone of the New Zealand wine industry from the early 20th century until the industry began to blossom from the 1980s, and their names remain among the most familiar brands on New Zealand wines now exported across the globe.